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Senior Ecommerce Operations Specialist

Shopify & WordPress Website Operations Specialist

I help ecommerce businesses build, optimize and grow high-performing Shopify and WordPress websites through technical SEO, Core Web Vitals optimization and proactive website management.

View My WorkDownload Resume
Shopify 2.0Shopify MarketsWordPressTechnical SEOCore Web Vitals
Why me

Why hire me instead of another developer?

Most developers wait to be told what to build. I operate your website like it's my own — proactively, thoroughly, and with the long term in mind.

I Take Ownership

I don't wait for instructions. I proactively identify opportunities to improve performance, SEO, and usability.

I Solve Problems

From Shopify Liquid to Core Web Vitals and technical SEO, I investigate issues thoroughly and work toward practical solutions.

I Think Long-Term

I document improvements, build reusable processes, and continuously look for ways to reduce manual work.

14+

Years Experience

10,000+

Products Managed

50+

Website Migrations

95–99

Google Lighthouse Score

100+

WordPress Articles Published

About

I own websites. I don't just build them.

I'm Gilmore — a senior Shopify and WordPress operations specialist based in the Philippines. For 14+ years I've helped ecommerce brands, agencies and founders keep their websites fast, indexed, and improving week over week.

Who I am

A hands-on operator with deep Shopify 2.0, WordPress, and technical SEO experience across 50+ migrations and a 10,000+ product catalog.

How I work

I audit continuously, prioritize by business impact, ship in small batches, and measure with GA4, GSC and Lighthouse — no drama, no surprises.

Why clients hire me

I don't wait for instructions. I find improvements that reduce founder workload while improving website performance and SEO.

My mission

“Help businesses build faster, more reliable websites that generate long-term growth through technical excellence, SEO, and continuous improvement.”

  • Ownership
  • Reliability
  • Curiosity
  • Continuous Improvement
  • Honest Communication
  • Long-term Thinking
Services

How I Help Ecommerce Teams Grow

A full spectrum of website operations — from theme code to technical SEO to performance and automation.

Shopify Development

Theme 2.0 development, sections, metaobjects and app integrations.

WordPress Development

Custom builds on Elementor, Divi, Gutenberg with clean, maintainable structure.

Technical SEO

Crawl health, schema, redirects and site architecture at scale.

Website Operations

Own the storefront day-to-day so founders can focus on the business.

Core Web Vitals

LCP, CLS and INP work targeting sustained mid-to-high 90s Lighthouse.

Performance Optimization

App audits, script deferral, image pipelines, and theme diet.

CRO

PDP, collection and landing page optimization grounded in analytics.

Website Maintenance

Proactive updates, monitoring, and change management.

Content Management

Editorial ops for Shopify and WordPress at high cadence.

Landing Pages

Fast, conversion-focused pages via GemPages, PageFly, Elementor.

Product SEO

Structured product data and PDP SEO across large catalogs.

Shopify Markets

Multi-country, multi-currency Shopify Markets rollouts.

Automation

Make.com, HubSpot and Shopify Flow to remove manual work.

Featured Projects

Selected work

A sample of Shopify and WordPress projects where I've owned operations, technical SEO, or end-to-end delivery.

Project

My Secret Drawer

WordPress operations for a boutique Australian ecommerce brand

WordPressElementorHTML/CSS/JS
Read case Visit site ↗
Case Studies

Outcomes, not just outputs

The work that best illustrates how I take ownership of Shopify and WordPress websites and move the numbers that matter.

01

GiftsPlaza

Core Web Vitals & product SEO at 10,000+ products

  • Core Web Vitals Optimization
  • Technical SEO
  • Product SEO
  • 10,000+ Products
  • Google Lighthouse 96
View project
02

Magical

Homepage built from Figma in ~2 weeks

  • Built from Figma
  • ~2 week timeline
  • Homepage Development
View project
03

RightKey Solutions

Migrated 50+ WordPress websites with zero major downtime

  • 50+ WordPress migrations
  • Zero major downtime
Details on request
04

My Secret Drawer

WordPress operations for a boutique Australian ecommerce brand

  • WordPress theme support
  • Boutique ecommerce
  • Australian brand
  • Client: David Wilks
View project
05

Now4

WordPress support & optimization for an Australian retail brand

  • WordPress operations
  • Performance optimization
  • Australian retail
  • Client: David Wilks
View project
Experience

14+ years operating websites

A timeline of the teams and projects where I've owned Shopify, WordPress and technical SEO work.

  1. 2010–2015

    Virtual Assistant · Brian Riley

    Property rental management, data entry and medical transcription. Completed a 15-page medical transcription project with full accuracy — early proof that reliability compounds.

  2. 2015–2020

    WordPress Developer · RightKey Solutions

    Migrated 50+ WordPress domains with no major downtime. Published hundreds of SEO articles, ran ongoing maintenance and rank-and-rent websites.

  3. 2017–2024

    Shopify / WordPress Developer

    Website redesigns, Shopify 1.0 → 2.0 migrations, technical SEO, 404 fixes, redirects and performance work. Led major redesigns including Growth Activists.

  4. 2024

    Shopify Web Developer · Magical / MagicalButter

    Built Magical.com from Figma in ~2 weeks as sole developer. CRO improvements, landing pages and homepage optimization.

  5. 2024–2025

    Shopify Web Developer · DTC Electronics Brand

    GemPages development, Shopify updates, product management and theme improvements. Localized products across 9 international Shopify Markets.

  6. 2025–Present

    Website Operations Specialist · GiftsPlaza

    Complete ownership of Shopify operations, technical SEO, product SEO and Core Web Vitals. Optimized 10,000+ products, Lighthouse 95–99 on desktop, ~1s load on optimized pages.

Testimonials

What employers say

Gilmore worked with us for 10 weeks when we were underwater on our workload. He is knowledgeable, helpful, and reliable.

David Wilks

My Secret Drawer & Now4

  • Knowledgeable
  • Helpful
  • Reliable
Gilmore completes tasks quickly and has flexible hours. Whenever I need something done, I can feel confident in giving him the work.

Francis

Employer

  • Fast delivery
  • Flexible
  • Trusted with work
Why work with me

Why Clients Keep Working With Me

Skills are table stakes. These are the working traits clients actually rehire me for.

Ownership

I treat every website like it's mine — decisions get made, work gets shipped.

Problem Solving

I dig into root causes, not just symptoms, especially on SEO and CWV work.

Independent Research

I don't wait for answers — I find them and share the trade-offs.

Business Mindset

Every change is judged against revenue, traffic and operational cost.

Performance Focus

Fast is a feature — I ship for Lighthouse mid-to-high 90s.

Communication

Clear, concise updates. No surprises for founders.

Continuous Improvement

Small, consistent wins that compound — weekly, not quarterly.

Beyond work

Life outside the browser tab

A little context on how I work with clients and what keeps me sharp between projects.

Working style

Clients describe me as:

  • Independent
  • Technical
  • Reliable
  • Easy to work with
  • Proactive
  • Fast learner
  • Long-term focused

Outside work

Outside of work I spend time with my family, read manga and manhwa, learn new technologies, and stay active through fitness and weight-loss goals. I like researching future trends in web development, AI and SEO — often experimenting with new ideas before they become mainstream.

Where I'm heading

Long term, I'm building toward becoming a Technical Website Operations Consultant, running my own digital agency, and eventually growing a family business focused on agriculture — while continuing to help businesses grow online.

Resume

Take my work with you

Download Resume

Standard 1–2 page CV with core roles and skills.

Request file

Download Executive Resume

Extended, results-focused resume for senior roles.

Request file

Download Portfolio PDF

Case studies and project screenshots in a shareable PDF.

Request file
FAQ

Frequently Asked Questions

The questions I get most often from hiring managers and founders before we start.

Can you work independently?

Yes. I own the roadmap, prioritize by business impact, and ship without hand-holding.

Can you work with existing developers?

Yes. I integrate into existing dev teams, respect their conventions, and coordinate through Git, Linear, Jira, or whatever you use.

Can you join meetings?

Yes. Standups, sprint reviews, client calls — I show up prepared and follow through in writing.

Can you improve an existing Shopify store?

Yes. Most of my work is inheriting live stores and steadily improving performance, SEO, and merchandising without breaking anything.

Can you handle SEO?

Yes. Technical SEO, Core Web Vitals, schema, redirects, product SEO at 10,000+ SKU scale, GSC and GA4 analysis.

Can you migrate a Shopify 1.0 theme to 2.0?

Yes. I've migrated multiple stores from Shopify 1.0 to 2.0 — sections, metaobjects, and clean theme architecture included.

Can you work during our timezone?

Yes. I'm based in the Philippines (GMT+8) and flexible with overlap for US, EU, AU teams.

Skills

Technologies I Use

Deep experience across Shopify, WordPress, technical SEO, automation and the tooling around modern ecommerce operations.

Shopify

  • Liquid
  • Theme Development
  • Shopify 2.0
  • Shopify Flow
  • Shopify Markets
  • Metaobjects
  • Metafields
  • GemPages
  • PageFly
  • Product SEO
  • Bulk SEO

WordPress

  • Elementor
  • Divi
  • WooCommerce
  • ACF
  • Gutenberg
  • RankMath
  • Yoast
  • Custom CSS
  • Migrations

SEO

  • Google Search Console
  • GA4
  • GTM
  • Core Web Vitals
  • Schema / JSON-LD
  • Internal Linking
  • Redirect Mapping
  • 404 Cleanup
  • Ahrefs
  • SEMrush
  • Screaming Frog

Development

  • HTML
  • CSS
  • Liquid
  • JavaScript (basic)
  • Responsive Design
  • Cross-browser
  • Git
  • VS Code

Automation & AI

  • Make.com
  • HubSpot
  • Mailchimp
  • AI-assisted SEO workflows
  • Claude
  • ChatGPT
  • Bulk Content Optimization

Design & Hosting

  • Figma
  • Canva
  • Photoshop
  • Cloudways
  • SiteGround
  • Hostinger
  • cPanel
Contact

Ready to hand your website to someone you can trust?

I'm open to full-time remote roles with Shopify agencies, ecommerce brands, WordPress agencies, SEO agencies, SaaS companies and startup founders.

Get in touch

Send a short note about your website and what you need owned or improved. I usually reply within one business day.

Availability

Full Time · Remote

Timezone

Philippines (GMT+8)

Preferred Roles

Shopify Developer · Technical SEO · Website Operations · WordPress Developer · Ecommerce Operations