GiftsPlaza
Shopify operations & technical SEO for a 10,000+ product catalog
98
Lighthouse Performance
0.9s
LCP
0.001
CLS
77.8K
GSC Impressions (3mo)
Overview
Own end-to-end Shopify operations for a high-volume gifting store — from Core Web Vitals to product SEO and merchandising at scale.
Background
GiftsPlaza runs a large, fast-moving gifting catalog on Shopify. The operations bar is high: merchandising changes ship daily, and every regression hits SEO and CWV directly.
Problem
The site needed an operator who could own the storefront — not just build features — and continually push technical SEO and performance forward without burning founder time.
Responsibilities
- Daily Shopify operations & theme maintenance
- Technical SEO across 10,000+ products
- Core Web Vitals optimization
- Collection & metafield structure
- Site-wide performance auditing
Approach
I embedded into the daily workflow: audit → prioritize → ship → measure. Every change is judged against Core Web Vitals, crawl health, and merchandising impact.
Solutions
- Rebuilt critical templates for LCP wins
- Cleaned metafield & schema coverage across products
- Introduced repeatable QA before publishing theme changes
Challenges
- Preventing template regressions at 10K+ product scale
- Balancing merchandising apps with page speed
- Getting Lighthouse into the mid-90s on product templates
Results
- Google Lighthouse score of 96 sustained on key templates
- Consistent Core Web Vitals pass across product & collection pages
- Cleaner product SEO surface area at 10,000+ SKUs
Lessons Learned
- At 10K+ products, systems beat heroics — templates and guardrails do the work.
- Owning CWV means owning the app stack, not just the theme.
Gallery
