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MagicalButter

Shopify storefront operations & optimization

ShopifyLiquidGA4

Overview

Ongoing Shopify support, merchandising and performance work for a specialty consumer brand.

Background

MagicalButter runs a Shopify storefront that needed steady, senior operations support.

Problem

Reduce founder workload while keeping the storefront fast and merchandisable.

Responsibilities

  • Theme maintenance
  • Merchandising updates
  • Performance monitoring
  • CRO improvements

Approach

Proactive audits, small consistent improvements, clear change logs.

Solutions

  • App audit & cleanup
  • Template performance passes

Challenges

  • Keeping a mature theme fast as apps accumulate

Results

  • Stable CWV
  • Faster iteration on merchandising

Lessons Learned

  • Consistency compounds — small weekly wins beat quarterly rewrites.